From the tag archives:

Value

Social Media Marketing ROI – would the CMO settle for anything less?

By Paul Hassels Mönning on February 17, 2010 | 0 comments | Posted in All blogposts, ROI & Marketing Accountability, Social Media Marketing

As Forrester researcher Nate Elliott indicates “Interactive marketers know they’re not good at measuring the effectiveness of social media. On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers fail because they focus on the metrics that are most easily available instead … Continue reading →

Tagged as: 2010, B2B, Bazaarvoice, Calibrero, CMO, Forrester, LinkedIn, Marketing, Research, ROI & Marketing Accountability, Social Media, The CMO Club, Value

Social media: ROI (re?)defined

By Paul Hassels Mönning on December 16, 2009 | 10 comments | Posted in All blogposts, Marketing, Research, ROI & Marketing Accountability

Marketing taken seriously?! Current perception of marketing all too often is inextricably linked to advertising, branding and creativity. For marketing’s declining reputation to be improved, it increasingly needs accountability and a closer link to tangible business benefits and financial objectives. This was the key finding of recent award-winning research by … Continue reading →

Tagged as: B2B, Business, Marketing, Netherlands, Research, ROE, ROI & Marketing Accountability, Social Media, Value