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Cultural differences in social media marketing
Two recent events brought me new insights into European (German especially) and US differences when it comes to social media. A SKYPE phonecall with a German psychologist-turned-market researcher (now residing in San Francisco/ USA and married to a former Capgemini colleague of mine) as well as a private trip to … Continue reading
Tagged as: B2B, Cultural difference, Social Media Marketing, Twitter
Web 2.0: Rip or ROI?!
Facebook, LinkedIn, Twitter, Hyves and other so-called Social Media tools reflect a much wider phenomenon: customers around the world are increasingly taking control over their own lives. And of course that impacts the relationship with organisations that people choose to buy their products and services from or prefer to work for, … Continue reading
Tagged as: B2B, LinkedIn, Research, ROI & Marketing Accountability, Social Media, Twitter