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From the tag archives:

Social Media Marketing ROI – would the CMO settle for anything less?

By Paul Hassels Mönning on February 17, 2010 | 0 comments | Posted in All blogposts, ROI & Marketing Accountability, Social Media Marketing

As Forrester researcher Nate Elliott indicates “Interactive marketers know they’re not good at measuring the effectiveness of social media. On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers fail because they focus on the metrics that are most easily available instead … Continue reading →

Tagged as: 2010, B2B, Bazaarvoice, Calibrero, CMO, Forrester, LinkedIn, Marketing, Research, ROI & Marketing Accountability, Social Media, The CMO Club, Value

Web 2.0: Rip or ROI?!

By Paul Hassels Mönning on November 17, 2009 | 0 comments | Posted in All blogposts, Marketing, Research, ROI & Marketing Accountability, Social Media Marketing

Facebook, LinkedIn, Twitter, Hyves and other so-called Social Media tools reflect a much wider phenomenon: customers around the world are increasingly taking control over their own lives. And of course that impacts the relationship with organisations that people choose to buy their products and services from or prefer to work for, … Continue reading →

Tagged as: B2B, LinkedIn, Research, ROI & Marketing Accountability, Social Media, Twitter