From the tag archives:

Business

Beyond 011010: 121 in B2B

By Paul Hassels Mönning on January 10, 2010 | 0 comments | Posted in All blogposts, Research, ROI & Marketing Accountability, Social Media Marketing

Online business engagement just about ‘zeroes and ones’?! On a binary day like today, January 10th 2010 or 011010 in short, it’s perhaps tempting to view the world in digital terms of just ‘zeroes and ones’. As people in the so-called 1st world are increasingly becoming digital citizens (whether born … Continue reading →

Tagged as: B2B, Business, digital citizen, engagement, Social Media

Social media: ROI (re?)defined

By Paul Hassels Mönning on December 16, 2009 | 10 comments | Posted in All blogposts, Marketing, Research, ROI & Marketing Accountability

Marketing taken seriously?! Current perception of marketing all too often is inextricably linked to advertising, branding and creativity. For marketing’s declining reputation to be improved, it increasingly needs accountability and a closer link to tangible business benefits and financial objectives. This was the key finding of recent award-winning research by … Continue reading →

Tagged as: B2B, Business, Marketing, Netherlands, Research, ROE, ROI & Marketing Accountability, Social Media, Value