From the tag archives:

2010

Social Media Marketing ROI – would the CMO settle for anything less?

By Paul Hassels Mönning on February 17, 2010 | 0 comments | Posted in All blogposts, ROI & Marketing Accountability, Social Media Marketing

As Forrester researcher Nate Elliott indicates “Interactive marketers know they’re not good at measuring the effectiveness of social media. On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers fail because they focus on the metrics that are most easily available instead … Continue reading →

Tagged as: 2010, B2B, Bazaarvoice, Calibrero, CMO, Forrester, LinkedIn, Marketing, Research, ROI & Marketing Accountability, Social Media, The CMO Club, Value

Social media: reflections

By Paul Hassels Mönning on December 31, 2009 | 2 comments | Posted in All blogposts, Research

By now, 2009 is history in several time zones east of ours, the Central European Timezone/ CET. Time to briefly reminisce on the past year that’s brought great new insights, people, fun stuff and ideas within (my) reach – often thanks to the power of social media. On the threshold … Continue reading →

Tagged as: 2009, 2010, Community, mirror, power, Social Media, stakeholders