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Social Media Marketing
Cultural differences in social media marketing
Two recent events brought me new insights into European (German especially) and US differences when it comes to social media. A SKYPE phonecall with a German psychologist-turned-market researcher (now residing in San Francisco/ USA and married to a former Capgemini colleague of mine) as well as a private trip to … Continue reading
Measure 2.0 return, not impact or influence
The stormy progress social media have made and are still making in the world around us and in business in particular, has intrigued me to a great extent for a considerable length of time now. As I believe my earlier posts have underlined, I am a firm believer in its … Continue reading
Social Media Marketing ROI – would the CMO settle for anything less?
As Forrester researcher Nate Elliott indicates “Interactive marketers know they’re not good at measuring the effectiveness of social media. On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers fail because they focus on the metrics that are most easily available instead … Continue reading
Enterprise Social 2.0: 4 more P's in the marketing mix
As promised in my most recent blogpost last Friday, here’s a second analysis and recap of some of the most inspiring stuff exchanged at the Social Enterprise 2.0 conference (tagged #es20 on Twitter) that was held in Amsterdam, the Netherlands – January 28th & 29th 2010. My previous blogpost covered … Continue reading
Social Enterprise 2.0 – start(s) inside
Yesterday as well as Wednesday this week I had the privilege of joining the Enterprise Social 2.0 conference (tagged #es20 on Twitter) here in Amsterdam, Netherlands with a crowd of some 50 social media enthusiasts, experts and evangelists. Not to mention top-notch and authentic speakers like Ellen Petry Leanse (Google), Michael … Continue reading