From the category archives:

Online Marketing

ZMOT | why Zero Moment Of Truth applies to Business to Business too

By Paul Hassels Mönning on January 23, 2012 | 0 comments | Posted in Customer Psychology, Marketing and Sales, Online Marketing, Research, ROI & Marketing Accountability, Social Media Marketing

The Zero Moment of Truth or ZMOT (“zee-mot”) refers to the online research a prospect undertakes when considering a new purchase. The ZMOT kicks in after one has seen an advertisement for a product a service, yet before the actual purchase is made. In B2C ZMOT may happen in the … Continue reading →

Enterprise Marketing 2.0: social media marketing inspiration (not just in B2B)

By Paul Hassels Mönning on October 16, 2011 | 0 comments | Posted in All blogposts, Business 2.0, Online Marketing, ROI & Marketing Accountability, Social Media Marketing

Last week I attended Enterprise Marketing 2.0 (#EM20) in Amsterdam. Speakers from amongst others DSM, Ericsson, Philips, Dassault Systemes, DHL/ Deutsche Post shared their insights into how to leverage social media in new marketing. ROI as red thread The red thread at #EM20: the omnipresent ‘ROI in social media marketing’ … Continue reading →

Shifting the B2B mix

By Paul Hassels Mönning on September 22, 2010 | 2 comments | Posted in All blogposts, Marketing, Online Marketing, Research, ROI & Marketing Accountability

Results of a study amongst 132 B2B marketers jointly conducted by Booz & Co, American Business Media (ABA) and the Association of National Advertisers (ANA) was presented last week. Assuming the findings are (or will soon be) relevant for the European and Dutch marketplace as well, this survey made me … Continue reading →

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