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Marketing
Does selling in B2B feel as uncomfortable as shown in this video?!
When selling your products and services in B2B remains as cumbersome as shown in this video you do have an issue. The sales cycles in B2B of course tend to be a lot longer and more complex, (mutual) interests are more significant and the decision making unit usually is more diverse … Continue reading
What Apple teaches us on social
By now, most corporate websites in B2B and B2C sport one or more social media icons on their homepage. Social media nowadays seem to be a ‘must have’, whether as reference to a corporate blog, facebook page or twitter webcare channel. Or are they? Apple shows how to build an … Continue reading
Psychology in B2B marketing
‘Magnetic marketing’ is both fact- and psyche-based. Instead of being based on the combination of hard facts on the one hand, and true insights into customer behavior on the other, marketing and marketing communications too often are based on assumptions. Leveraging psychology in marketing is the central topic of this … Continue reading
The ROI of social media marketing | some answers
Once in a while, I peruse the questions asked on LinkedIn in the Marketing and Business Development sections. Earlier today, the 1 million dollar question on social business was raised: “How will you measure the actual ROI from social media campaigns?”. – Dependent on the campaign, objective and industry, to … Continue reading
Light World Tour | new ‘best job in the world’ social competition launched
Over the past few months I’ve had the privilege of working as marketing programme manager with Philips Lighting on a new social initiative in B2B. Today June 1st, the time has come to reveal more details… For information as to how the Tour evolves, please follow @PhilipsLight and my blog … Continue reading