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Marketing and Sales

ZMOT | why Zero Moment Of Truth applies to Business to Business too

By Paul Hassels Mönning on January 23, 2012 | 0 comments | Posted in Customer Psychology, Marketing and Sales, Online Marketing, Research, ROI & Marketing Accountability, Social Media Marketing

The Zero Moment of Truth or ZMOT (“zee-mot”) refers to the online research a prospect undertakes when considering a new purchase. The ZMOT kicks in after one has seen an advertisement for a product a service, yet before the actual purchase is made. In B2C ZMOT may happen in the … Continue reading →