From the category archives:

Marketing and Sales

The ultimate offline & online customer experience: infographic

By Paul Hassels Mönning on May 9, 2012 | 0 comments | Posted in B2B Marketing, Business to Business, Content Marketing, Inbound Marketing, Marketing and Sales, Social Media

An excellent customer experience lays the foundation for higher conversion rates and healthier revenue. Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service. Amazon.com is a fine example of great customer experience. This … Continue reading →

Gartner’s Hype Cycle in emerging technologies: 2009 vs 2012

By Paul Hassels Mönning on April 30, 2012 | 0 comments | Posted in Business 2.0, Innovation, Marketing, Marketing and Sales, Online Marketing, Research

Global analyst Gartner issues various annual hype cycles, including the famous one in Emerging Technologies. Whilst most reviews and blogs focus on the one ‘picture’ of this year’s hype cycle (sometimes without any reference to the year, eg Jeff Bullas’ weblog), I thought it’d be more interesting to draw a … Continue reading →

ZMOT | why Zero Moment Of Truth applies to Business to Business too

By Paul Hassels Mönning on January 23, 2012 | 0 comments | Posted in Customer Psychology, Marketing and Sales, Online Marketing, Research, ROI & Marketing Accountability

The Zero Moment of Truth or ZMOT (“zee-mot”) refers to the online research a prospect undertakes when considering a new purchase. The ZMOT kicks in after one has seen an advertisement for a product a service, yet before the actual purchase is made. In B2C ZMOT may happen in the … Continue reading →