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Innovation
What Apple teaches us on social
By now, most corporate websites in B2B and B2C sport one or more social media icons on their homepage. Social media nowadays seem to be a ‘must have’, whether as reference to a corporate blog, facebook page or twitter webcare channel. Or are they? Apple shows how to build an … Continue reading
Light World Tour | new ‘best job in the world’ social competition launched
Over the past few months I’ve had the privilege of working as marketing programme manager with Philips Lighting on a new social initiative in B2B. Today June 1st, the time has come to reveal more details… For information as to how the Tour evolves, please follow @PhilipsLight and my blog … Continue reading
Chance favors the connected mind | in B2B & beyond
It may come as no surprise to you that collaboration helps to shape new ideas. This video by author Steven Johnson perfectly shows how that works. Take your time, switch off your cell phone and shut the door for just a few minutes and allow yourself to plunge into the … Continue reading