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Business 2.0
Gartner hype cycle: what happened to social technologies?
In my previous post I reflected on the comparison between the 2009 and 2011 editions of Gartner’s hype cycle[1] for emerging technologies. I already noticed social technologies to largely have moved off the Gartner hype cycle altogether. This would imply their adoption has grown to at least 30% market penetration. Surprisingly indeed, when looking … Continue reading
Gartner’s Hype Cycle in emerging technologies: 2009 vs 2012
Global analyst Gartner issues various annual hype cycles, including the famous one in Emerging Technologies. Whilst most reviews and blogs focus on the one ‘picture’ of this year’s hype cycle (sometimes without any reference to the year, eg Jeff Bullas’ weblog), I thought it’d be more interesting to draw a … Continue reading
The elusive customer in B2B
Definition The definition of elusive [e·lu·sive] according to Dictionary.com is twofold: 1) hard to express or define and 2) skillfully evasive: ‘a fish too elusive to catch.’ B2B Customers in business to business are increasingly elusive. They choose their own time, place and channel to orient, select and buy. Leveraging … Continue reading
Content Management in B2B: bridging company & customers
Especially in business-to-business content makes all the difference. I’m not asmuch referring to the glossy corporate brochure or the annual report. Coming from corporate communications. I do refer to content coming professionals, experts. People of flesh and blood. Who excel at and are willing to share their vision on eg … Continue reading
What Apple teaches us on social
By now, most corporate websites in B2B and B2C sport one or more social media icons on their homepage. Social media nowadays seem to be a ‘must have’, whether as reference to a corporate blog, facebook page or twitter webcare channel. Or are they? Apple shows how to build an … Continue reading