Proving new marketing in B2B

DutchmarQ enables B2B companies in services & technology
to increase their revenue, sales leads and market reach
by applying proven marketing solutions and new media.

Interim management marketing

You’re looking for a fine B2B interim marketing director or marketing project manager. At ease in your business. Bringing fresh insights, personal perspective and ROI. With a keen eye on new marketing in B2B.

New marketing & social media

Ideally you’d like to make more impact with less budget in B2B. You don’t want to leave online & social to chance. Or to an intern. Capitalize on your opportunity in new marketing.

Marketing less = more

You prefer a deep, lasting relationship with a selective number of customers. Rather than skindeep connections with many. Account based marketing and demand creation in B2B.

ZMOT | why Zero Moment Of Truth applies to Business to Business too

By Paul Hassels Mönning on January 23, 2012 |0 comments| Posted in Customer Psychology, Marketing and Sales, Online Marketing, Research, ROI & Marketing Accountability, Social Media Marketing

The Zero Moment of Truth or ZMOT (“zee-mot”) refers to the online research a prospect undertakes when considering a new purchase. The ZMOT kicks in after one has seen an advertisement for a product a service, yet before the actual purchase is made. In B2C ZMOT may happen in the … Continue reading →

Does selling in B2B feel as uncomfortable as shown in this video?!

By Paul Hassels Mönning on January 22, 2012 |0 comments| Posted in Marketing, Sales

When selling your products and services in B2B remains as cumbersome as shown in this video you do have an issue. The sales cycles in B2B of course tend to be a lot longer and more complex, (mutual) interests are more significant and the decision making unit usually is more diverse … Continue reading →

What Apple teaches us on social

By Paul Hassels Mönning on January 2, 2012 |1 comment| Posted in All blogposts, Business 2.0, Customer Psychology, Innovation, Marketing, Social Media Marketing

By now, most corporate websites in B2B and B2C sport one or more social media icons on their homepage. Social media nowadays seem to be a ‘must have’, whether as reference to a corporate blog, facebook page or twitter webcare channel. Or are they? Apple shows how to build an … Continue reading →

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