On paper your sales & marketingplan may sound great. But does your sales & marketing process really move your customers? And do you leverage the right colleagues and (online) content in touching your prospects and customers?
DutchmarQ enables B2B services & technology companies to sell more. Find out more here.
You’re looking for a fine B2B interim marketing director or marketing project manager. At ease in your business. Bringing fresh insights, personal perspective and ROI. With a keen eye on new marketing in B2B.
Ideally you’d like to make more impact with less budget in B2B. You don’t want to leave online & social to chance. Or to an intern. Capitalize on your opportunity in new marketing.
You prefer a deep, lasting relationship with a selective number of customers. Rather than skindeep connections with many. Account based marketing and demand creation in B2B.
An excellent customer experience lays the foundation for higher conversion rates and healthier revenue. Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service. Amazon.com is a fine example of great customer experience. This … Continue reading
In my previous post I reflected on the comparison between the 2009 and 2011 editions of Gartner’s hype cycle[1] for emerging technologies. I already noticed social technologies to largely have moved off the Gartner hype cycle altogether. This would imply their adoption has grown to at least 30% market penetration. Surprisingly indeed, when looking … Continue reading
Global analyst Gartner issues various annual hype cycles, including the famous one in Emerging Technologies. Whilst most reviews and blogs focus on the one ‘picture’ of this year’s hype cycle (sometimes without any reference to the year, eg Jeff Bullas’ weblog), I thought it’d be more interesting to draw a … Continue reading
English 
Nederlands